DOPE KICKS, DOPE CAUSE

Step into a world where art, fashion, and conservation converge. A 1-in-100 million lobster is inspiring a once-in-a-lifetime fundraiser. MeetHaddie, the rare cotton-candy-colored lobster whose iridescent shell captured over 4 billion views worldwide, and now, a pair of extraordinary sneakers designed by students at the Savannah College of Art and Design in partnership with Get Maine Lobster. Every dollar raised supports SCAD student scholarships and vital marine conservation through the Captain Planet Foundation. As a bold twist on the campaign, the first two donors to contribute $20,000 will each win one of these exclusive pairs. Join us in turning a remarkable natural wonder into scholarship, conservation impact, and a better future for all.

DOPE CAUSE

DOPE KICKS

3 years ago, a 1-in-100-million lobster was discovered in the Gulf of Maine, affectionally named, Haddie. Her rare beauty captured over 4 billion impressions worldwide. On June 24, 2025, we unveiled a yearlong design effort...Haddie Kicks, a one-of-one sneaker design concept like no other. And soon, you will be able to join The Haddie Kicks Raffle and potentially own a pair of these 1-in-100-million sneakers.

THE VISION

MEET HADDIE KICKS

Of course, it started with a lobster. Not just any lobster—Haddie, the cotton candy-colored marvel plucked from Maine’s cold Atlantic, a 1-in-100-million rarity. The kind of odds that make headlines and stir hearts. So what did we do? We laced them up. Together with the brilliant minds at SCAD, we turned Haddie’s magic into something you could wear: two one-of-a-kind sneakers inspired by her iridescent shell and improbable story. Designed to walk with purpose, these aren't just shoes—they’re a movement. A tribute to rarity, to wonder, and to giving back. After all, the world doesn’t need more shoes. It needs more stories worth walking in.

READ FULL STORY ON MEDIUM

PARTNER

CAPTAIN PLANET FOUNDATION

Captain Planet Foundation is a 34-year-old, award-winning, Atlanta-based NGO that engages and empowers young people to be problem solvers for the planet. Based on the 1990s hit, Captain Planet and the Planeteers, co-created by Ted Turner and Barbara Pyle, the show and Foundation center youth changemakers, justice, equity, diversity, and inclusion in every aspect of its work.

LEARN MORE

PARTNER

SCADPRO

SCADpro is a collaborative design studio that connects current and future art and design professionals with business leaders to find creative and inventive solutions to real-world challenges.

LEARN MORE