Why We Lowered Our Prices: A Look Behind the Lobster

You may have noticed some price changes recently, and if that left you feeling a little confused—or even a tad frustrated—we completely understand. We’ve been trying to find the sweet spot between providing you the best Maine lobster experience possible and keeping things sustainable on our end.

But here’s the good news: we’ve listened, and we’ve adjusted. Our prices have now been lowered, and we believe you’ll love what we’ve done to strike that perfect balance. Let’s break it down.

Why the price dance? Over the past few years, we’ve experienced some amazing growth (thanks to you!). With that growth, however, came rising costs on our end. Between sourcing the best lobster right from Maine’s cold waters, ensuring quality at every step, shipping fast to your doorstep, and keeping our team of hard-working seafood lovers doing what they do best, our expenses added up.

Here’s what goes into every delivery:

  • Sourcing: We partner with local lobstermen who hand-catch wild Maine lobster—sustainably, the way it’s been done for generations.
  • Processing & Quality Assurance: Our team meticulously inspects every catch. Then, our partners process the lobster at PEAK freshness so that you get that fresh from the sean flavor.
  • Shipping: It’s no small feat to deliver fresh lobster to your door in pristine condition. From special packaging to coolant, to the logistics of delivery, we’re committed to making sure your lobster is perfect.
  • Labor: Behind the scenes, there’s a whole crew making sure everything runs smoothly—because this isn’t just seafood, it’s an experience.
  • Packaging: We use top-tier, eco-friendly materials to keep your order cold, fresh, and sustainable (just like our lobsters).

We tried raising prices to keep up with these rising costs, but we realized it wasn’t quite the right fit for you. So, we’re hitting pause and rolling out lower prices—because delivering an unforgettable lobster dinner shouldn’t break YOUR bank.

What’s Next? We’ve adjusted our prices across all of our collections, and we think you’re going to love the value we deliver. Whether you’re planning a dinner party, a cozy night in, or just want to treat yourself to some incredible lobster, we’ve got you covered.

Schedule Your Next Unforgettable Meal:

Thank you for sticking with us as we figure this out. We’re committed to delivering the best lobster and seafood experience, and we hope these new prices show that we’re listening.

Sincerely,

Mark Murrell, Founder & CEO

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