The holidays are a time of togetherness, gratitude, and celebration, but for us at Get Maine Lobster, they’re also an opportunity to give back in the most unexpected ways. That’s why we created our 12 Days of Christmas Random Acts of Kindness (RAOK)—a tradition that reflects our deepest values and brings a little extra joy to the people who inspire us most: you.
But where did this idea come from, and why does it hold such a special place in our hearts? It all started with a moment of reflection and a desire to make a difference.
A Mission Rooted in Gratitude
As our founder Mark Murrell once shared in his blog post "What Inspires Me", the inspiration for RAOK came from a deeply personal place. Mark’s journey with Get Maine Lobster has always been about more than delivering premium lobster and seafood; it’s about creating moments that matter—moments that bring people together around the dinner table, celebrating life’s joys.
Mark often reflects on how kindness has shaped his life, whether it’s the generosity of a stranger, a shared smile during a tough time, or the heartfelt support of family and friends. These experiences sparked the idea of paying it forward, not just as a business but as a community.
And so, the RAOK initiative was born...
What RAOK Means to Us
The concept is simple but powerful: during the 12 days leading up to Christmas, we perform a Random Act of Kindness every day. Sometimes it’s sending a surprise lobster feast to a deserving family. Other times, it’s donating to a local cause or brightening someone’s holiday with a small but meaningful gift. The goal isn’t grand gestures but the ripple effect of kindness—reminding people that even the smallest acts can spark joy and inspire others.
We don’t do this for recognition or profit. In fact, we ask for nothing in return. For us, RAOK is about celebrating the spirit of the season and showing gratitude for the incredible customers, team members, and communities that have supported us over the years.
The Impact of Kindness
One of the most rewarding parts of RAOK has been hearing the stories from recipients and participants. Like the customer who nominated her neighbor, struggling to make ends meet, and saw her light up when a lobster dinner arrived on her doorstep. Or the team member who suggested surprising a local teacher who had gone above and beyond for her students.
These moments remind us why we started this tradition and inspire us to continue it year after year.
How You Can Join the Movement
This holiday season, we invite you to be part of the RAOK magic. Whether you nominate someone for an act of kindness, place an order to participate, or simply spread kindness in your own way, you’re helping to create a ripple effect of joy and gratitude.
The countdown to RAOK begins soon, and we’ll be sharing daily updates on the surprises, stories, and smiles that unfold. Together, we can make this season unforgettable—not just with lobster, but with love.
Thank You for Inspiring Us
At Get Maine Lobster, we’re constantly inspired by the kindness of our community. From the customer who surprises a loved one with a lobster feast to the everyday heroes who uplift others with small but mighty gestures, you show us what true generosity looks like.
This RAOK season, let’s celebrate the power of giving and gratitude. Because when we come together, even the simplest acts of kindness can transform lives—and isn’t that what the holidays are all about?
Stay tuned for updates on our 12 Days of RAOK, and don’t forget to spread a little kindness of your own.
P.S. Want to nominate someone for RAOK or learn more? Visit our RAOK page here and join us in making this season extra special.
