Did you see the article about $60 lobster rolls?
Martha Stewart recently pointed out that lobster rolls could climb to $60 this summer, but the good news is you can still enjoy the same experience without paying the high price.
The lifestyle icon — and proud Maine homeowner — recently made headlines when she warned that lobster rolls are headed to $50 or $60 each this summer. "Lobster rolls are going to be more hideously expensive," she told reporters, citing a brutal winter and the lowest Maine lobster haul in 14 years. She even hinted that her brand new Connecticut restaurant, The Bedford at Foxwoods, probably won't be serving them. "I don't think we're going to be having them at The Bedford," she joked, drawing a laugh from the crowd. As reported by The Maine Wire, March 2026.
Haha. We're not laughing.
Because Martha isn't wrong. Last year's Maine lobster haul was the lowest it's been in over a decade, and scientists believe shifting ocean temperatures are pushing lobster populations further north. Supply is down. Demand every summer is as high as ever. You don't need an economics degree to see where prices are heading.
But here is the thing. Martha has a $60-per-roll problem. You do not have to, and we do not want you to either.
The Restaurant Math Doesn't Add Up
Let's talk about what you're actually paying for at a restaurant lobster roll.
You're paying for real estate. You're paying for a wait staff. You're paying for the guy who runs the dish station. You're paying for the liquor license, the linen, the ambiance, and — if it's a certain kind of place — the experience of feeling like you've arrived somewhere.
None of that ends up in your roll.
What ends up in your roll is about the same fresh Maine lobster you'd get anywhere else, nestled into a buttered, toasted New England split-top bun with a little mayo or drawn butter, some celery if you're that person, and a squeeze of lemon.
That's it. That's the whole secret.
The beauty of a lobster roll has always been its honesty. It's not fancy. It's just perfect. And when you make it yourself — with real Maine lobster shipped directly from the dock — it's not just as good as the restaurant version. It's better.
What Martha's Grandkids Already Know
Buried in Martha's quotes is something worth noticing. She didn't wax poetic about white-tablecloth restaurants with premium lobster preparations. She talked about Beal's. A lobster pound on Mount Desert Island. She said her grandchildren want to go every single day and eat three giant lobster rolls each.
Three. Giant. Lobster rolls. Each. Per day.
That's the real Maine lobster experience. It's not refined. It's not restrained. It's you and the people you love, tearing into something extraordinary, making a glorious mess of it, and immediately wanting to do it again.
That's exactly what we ship to your door.
$26.87 Per Roll. Not $60.
Our Maine Lobster Roll Kit serves 16 people and works out to $26.87 per roll — delivered to your door, from 48 Union Wharf in Portland, Maine.
That's real Maine lobster. Already cooked, already picked, already ready to go. The buns are included. Everything you need to build the kind of lobster rolls that would make Martha's grandkids ditch Beal's.
It's less than half what you'd pay at a restaurant this summer — and you don't have to make a reservation, find parking, or wait 45 minutes for a table.
You just open the box, fire up the griddle, toast the buns, and eat lobster rolls in your own backyard while the rest of the country fights over $60 bites at tourist traps.
Lock It In Before Summer Hits
Martha's warning isn't just noise. Supply really is tighter this year, and demand for Maine lobster every summer is relentless. Prices will climb at restaurants — they always do when supply drops — and the gap between "eating out" and "ordering smart" is only going to widen.
If lobster rolls are part of your summer, get ahead of it now.
We're shipping fresh, direct from the Maine coast. No markup. No middleman. Just the best lobster roll you've ever had, at a price Martha Stewart would probably call a steal.
[Shop Lobster Roll Kits → getmainelobster.com]
As low as $26.87 per roll. Ships nationwide. Made with the freshest Maine ingredients, just the way it should be.