Get Maine Lobster & Oneof Announce Partnership, Right In Time For The Holidays
ONEOF AND GET MAINE LOBSTER – THE PREMIER SEAFOOD E-COMMERCE RETAILER LAUNCH A PARTNERSHIP REIMAGINING THE FUTURE OF COMMERCE AND CONSUMER MEMBERSHIPS FOR THE HOLIDAYS
The membership will offer buyers digital collectibles and IRL perks, including ocean-fresh seafood, merch, and a chance to win 500 pounds of lobster, hand-poured lobster butter scented candles and more.
OneOf, the mass-consumer Web3 company for iconic brands, artists, and athletes is partnering with Get Maine Lobster (GML) – the premier online fresh seafood delivery service – to launch a festive, seafood-themed digital membership collection just in time for the upcoming holiday season.
The Lobster Perks+ program serves as an annual subscription that comes with digital collectible tokens spanning four tiers - green, gold, platinum and diamond, each of which comes with its own unique set of real-life perks and discounts on food.
“Maine is home to the freshest, best-tasting lobster. Our icy Atlantic waters make the meat sweeter than any other lobster in the world,” said Mark Murrell, Founder at Get Maine Lobster. “OneOf is the expert in creating digital membership experiences for iconic brands, together we’re looking forward to helping seafood lovers and novices alike experience the freshest Maine lobster from just about anywhere this holiday season.”
“As a leading Web3 technology solution provider, OneOf has been bringing our expertise and reimagining the future of commerce and consumer engagement for iconic brands from Anheuser Busch to American Express,” said Lin Dai, CEO & Co-Founder at OneOf. “Web3 can power and supercharge commerce and rewards programs for global companies and local businesses alike. We are proud to partner with Get Maine Lobster to connect food lovers with a whole new model of membership and loyalty.”
The digital membership tokens are broken down into four tiers – Green, Gold, Platinum, and Diamond – each accompanied by a set of gifts and prizes, including a once-in-a-lifetime Maine lobster expedition to catch, prepare, and eat fresh lobsters in Maine, monthly deliveries of 24-pound boxes of lobster, and the chance to receive 500 pounds of lobster.
- Green Tier | Crew Club+ These free, open edition digital memberships come with 10% off the holder’s next order, 100 bonus points, and 5 points per $1 spent, as well as access to exclusive menu items and entry into the grand sweepstakes.
- Gold Tier | Sternman Club+ Sternman Club+ digital memberships come with a curated assortment of seafood, merchandise, new recipes, as well as 10% off and free shipping on your next order, 100 bonus points, and 7 points per $1 spent, as well as a free side with every order throughout the membership.
- Platinum Tier | Captain Club+ Captain Club+ digital memberships come with 8 Lobster Tails, special access to wholesale pricing (approximately 20% off) plus a free upgraded side with on all orders, a special Drawn Butter Lobster scented candle directly made in Maine for the first 200 buyers, special access to GML’s quarterly pop-ups, 200 bonus points, and 10 points per $1 spent, as well as a “buy three, get one free” deal on BOGO lobster rolls at King of Lobster Roll trucks.
- Diamond Tier | Diamond Club 5 ultra-limited Diamond Club digital memberships come with all the perks from the Captain Club+, including special access to wholesale pricing on every order, and bonus points. In addition, each buyer will receive 100 lbs of live wild caught lobster! These assorted lobsters are valued at over $1,250, delivered over 12 months via a monthly “Boat Run Box” subscription and special Diamond Concierge service from GML.
As part of the grand sweepstakes prizing, all holders are eligible to receive Captain’s Mystery Boxes of food, GML merch, gift cards and 1 lucky winner will have the opportunity to go fishing in Maine with Mark Murrell, the founder of Get Maine Lobster or have Mark come cook dinner in their home.