Show Us How You Roll Recipe Challenge

Show Us How You Roll Recipe Challenge

Would you like to win free Maine lobster? How about seeing your recipe become the next internet sensation?

Welcome to #HowYouRoll, the lobster roll recipe challenge where over $300 worth of free lobster and tons of home-chef street cred are up for grabs. Brought to you by Get Maine Lobster!

How to join the fun:

  • Create an original lobster roll recipe, photograph and film it.
  • Post it to Facebook, Instagram, TikTok or Twitter and tag @GetMaineLobster, plus use #HowIRoll to officially enter the challenge
  • No purchase necessary - though we do have a great deal on pre-cooked lobster meat if you need some (see below)!

Submit your entry by the last Wednesday of each month. Winner is selected the last Friday of each month and announced the following Monday!

Winner gets:

  • 2 LBS Perfectly Pre-Cooked Lobster Meat (for your next creation!)
  • $150 Get Maine Lobster E-Gift Card to spend as you wish!
  • Homepage banner slot for the week at
  • Social media cred - your content shared with nearly 100K followers across our social media channels (credited to you, of course)!

Do you need lobster meat to create your recipe for the challenge?

We’re providing access to two pounds of our perfectly pre-cooked lobster meat (claw & knuckle) at special pricing and with free shipping.

Here's your deal:

  • 2 LBs Perfectly Pre-Cooked Lobster Claw & Knuckle Meat
  • Wild-caught, sustainably sourced & hand-selected
  • Flash-frozen for unrivaled freshness & flavor
  • Only $179.99 | Free Overnight Shipping | Ships in 1-3 business days from order date 


Use promo code: “HIROLL27” for an extra $27 off this special lobster meat pack. 

Insider tips:

  • Be as creative as you can and have FUN. Thinking "beyond the bun" for your lobster roll bread? We dig it!
  • Snap plenty pics along with video of your recipe. We may want to re-share your recipes on our social media to show your awesome creation some love!

Cheers to good luck and great lobster!